Toxic Agribusiness’s Genetically Mutilated Greenwash
In recent years, the global movement toward regenerative and organic agriculture has gained significant momentum. These approaches promise to restore soil health, enhance biodiversity, reduce reliance on synthetic chemicals and create more sustainable and resilient food systems. Rooted in ecological principles and farmer autonomy, these practices have become vital alternatives to the destructive patterns of industrial agriculture, which has long prioritised short-term yields and profit over environmental integrity and public health.
However, despite their promising potential, these movements face a formidable challenge: the encroachment of big agribusiness corporations seeking to co-opt and distort their core principles. Through aggressive marketing and lobbying and strategic rebranding, corporations are attempting to position genetically modified (GM) soil microbes and other biotech biologicals as sustainable or regenerative solutions.
This effort, cloaked in greenwashing rhetoric, aims to maintain corporate dominance, control over agricultural inputs and influence over public perception and policy...
